1953- Timepieces for adventurers

The first people to climb Mount Everest – Tenzig Norgay and Sir Edmund Hillary, were wearing Rolex Oyster Perpetual watches. The same year, Rolex launched the Rolex Explorer which was designed for the lifestyle of adventurers, extreme sports and mountaineering.

1955- Timepieces for pilots

The Rolex Oyster GMT Master was introduced to allow Pan-Am pilots to be able to tell the time in two different time zones at once. That is the the world’s first wristwatch with a GMT function.

1956- Timepieces for the scientific community

Rolex invented the Rolex Oyster Perpetual Milgauss, which was designed to withstand magnetic fields of 1,000 gauss.  The same year, the CERN (The European Organization for Nuclear Research) could confirm that replica Rolex Milgauss could indeed withstand 1,000 Gauss.

1957-  Timepieces for ladies

Rolex launched the Rolex Lady – Datejust which was the first ladies’version of the Rolex date chronometer. With its timeless elegance and functionality in a smaller size, it is perfectly suited to a lady’s wrist.

1963-  Timepieces for  racing drivers

Rolex launched the Rolex Cosmograph Daytona as a new-generation chronograph, the Cosmograph soon gained the name that became the mark of an icon: Daytona. Built for racing drivers, the Cosmograph Daytona was robust, waterproof and equipped with a tachymeter scale on the bezel for calculating average speed.

1967- Timepieces for  divers

Rolex launched the Oyster Perpetual Sea-Dweller which is the ultimate divers watch collection, waterproof to a depth of 610 meters. To meet the needs of professional deep-sea divers, the case was equipped with a helium escape valve.

2012- Timepieces for travellers

Rolex launched the Rolex Sky-Dweller. Rolex Sky-Dweller is a remarkable timepiece of revolutionary design that combines mechanical sophistication with usability and offers a dual time zone for travellers.