Rolex is proud to be the most important driving force behind the outstanding art events, artists, art projects and activities. Rolex is seeking for the cooperation partner that has the same passion and pursuit for precision and performance. Therefore, Rolex and art have a natural affinity. Rolex cooperation with art can be dated back to the 1970 s. At that time, the New Zealand soprano Dame Kiri Te Kanawa opened the Rolex long-term cooperation with the art world.

Over the years, Rolex’s support for the arts has spread to many outstanding artists in various fields. In the field of vocal music, Rolex’s spokesmen include the famous Spainish tenor Singer Plácido Domingo  who has the partnerships with the Rolex brand for more than 30 years, Italy mezzo-soprano singer Cecilia Bartoli, Germany tenor singer Jonas Kaufmann and the British male low tenor singer Bryn Terfel.

The Famous classical musicians that have cooperation with Rolex include the young pianist Yuja Wang who has brilliant talent. In addition, Replica watches rolex also establishes the close cooperation relationship with the Venezuelan conductor Gustavo Dudamel. As the world's recognized famous orchestras, the Los Angeles Philharmonic commanded by Gustavo Dudamel also is under the patronage of the Rolex.

In the field of music, Rolex also maintains stable cooperation relationship with a lot of famous popular artists, among which including the winner of the Grammy Awards, Canadian jazz singer Diana Krall and Michael Bublé, Indian sitar performer and composer Anoushka Shankar and the famous French ballerina Sylvie Guillem.

Rolex partners include comprehensive online library opera Operaonline that open for all opera fans. These are all parts of Rolex art support project, aiming to make the public can keep contact with the high quality public classical concerts, art festival, opera and musician, to promote and popularize music all over the world.