Rolex Established the Close Relation with the Car Racing

Rolex brand and product keeps developing and strives to perfectness. Because it uses only the highest quality materials and designed by the best designers, Rolex watch therefore become the symbol of elegance and nobility. Rolex seeks for the partner which is full of passion, and keeps the pursuit of excellence, precision and performance as what itself does. Therefore, Rolex’s affinity with the car industry is logical and nature. The starting point of cooperation can be traced back to the 1930 s, Sir Malcolm Campbell was wearing a Rolex oyster wrist watch to break the world land speed record.

In 1959, the Rolex brand established relations of cooperation with the Daytona International Speedway. A few years later, Rolex engraved the "DAYTONA" on the watch dial of the classic Rolex daytona replica which is specially designed for racing drivers. Since then, Rolex’s cooperation with the car industry is more and more close. Since 1992, the Rolex named sponsorship in the Rolex 24 At Daytona which was hold in Florida, and in 2001 become the hour timing chronograph of the world's oldest car endurance - 24 Hours of Le Mans.

In working closely with the 24 Hours of Le Mans, Rolex is proud to be the sponsor of the Tom Kristensen which has won the champion for nine times. Adhering to tradition of the brand to challenge the limits of performance, Rolex as official timing wrist watch took part in the Bloodhound SSC World land-speed record in 2011. Bloodhound SSC project aims to develop the racing cars which are equipped with supersonic aircraft and rocket motor, to achieve 1000 miles 1609.35 (km) per hour speed record. The partnership continues the tradition of the Rolex making the extreme challenges in frontier. As early as in 1935, Sir Malcolm Campbell drove the "Bluebird" and broke the speed record of 300 miles (480 km).