The first time with the sports marketing happened on 20s of last century, when the founder of the Rolex brand Hans Wilsdorf put forward the ideas of brand spokesperson and sports sponsorship for the first time. He took the first waterproof watch in the world, the Oyster watch as the trial product of the sports marketing and has got very good effect.

The first time with the sports marketing of the Rolex brand

In 1927, Mercedes Gleitze worn the Rolex Oyster watch to across the English channel. And After swimming for over ten hours to reach the end, the watch she worn was still walking as usual, and she was the first successful British women who successfully crossed the English channel, she is also the first Rolex brand spokesperson.

Rolex affinity with sailing

As an important enabler to the top sailing, Rolex’s support on the sailing has a history of more than 50 years. The world's three largest offshore sailing race can see the figure of Rolex, including "Rolex Sydney to Hobart yacht game", "Rolex Fastnet sailing competition," and "Rolex Middle Sea sailing competition". In addition to the offshore events, Rolex also sponsored "Rolex Farr 40 world sailing championship" and "Rolex sailing super cup" and other sports events.

Rolex affinity with tennis

Since the affinity with tennis in 1978, Rolex is always the official chronograph timing watch of the Wimbledon Championships. Whenever see the oldest tennis tournament in the world, you will find the field fence layout Rolex classic Logo. While in the China tennis opening, Rolex wristwatch is also the exclusive sponsor for the event. Rolex spokesperson include the tennis star Switzerland's Roger federer and Chinese players Li na.

Rolex affinity with golf

Golf as a gentleman movement, Rolex since 1967 has been committed to promoting the development of golf. It has sponsored "big three" golf events, including the United States masters, the British opening event and the us opening event. Golf celebrity such as Tiger Woods, Adam Scott, Phil Mickelson have become the rolex spokesperson.

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