According to media report, starting from July 1, 2015, Rolex product warranty period will extend to 5 years from the current 2 years, at the same time the Rolex watches that consumers bought during July 1, 2013 to June 30, 2015, will also be extended warranty 1 year to 3 years warranty. Whether the Rolex new warranty policy will drive the Swiss watch industry follow-up it still need to see, but in fact in recent years there also have some watches brands extending the warranty as a marketing product strategy, to improve the additional value of products and market competitiveness.

For example, the Omega watches that carry the Co-Axial escapement movement and silicon balance spring will be offered 4 years warranty. Breitling watches which carry the homemade movements also enjoy 5 years warranty. The Richard Mille also offers 2 more years on the previous three years free warranty to enjoy the total 5 years warranty. However, in addition to the brands that have been mentioned above, other watches brands are mostly enjoy 2 year warranty only, thus, as the watch brand with the most influence, the policy of the extended warranty of this time at least will bring significant influence in the industry, no matter will drive all the follow up of the Swiss watch industry.

About the Rolex brand

Rolex replicas swiss made is the leadership of the Swiss watch brand, which is headquartered in Geneva, with exquisite craft and professional technology it enjoys a good reputation all over the world. Wrist watch brand is famous for the Oyster watches, and each one with its accuracy has obtained the certification of COSC, to become the symbol of excellence, performance, and honor. For Rolex watches industry pioneer, the brand began to be developed watches as early as 1905, and has successfully launched a number of major innovations, such as the oyster watches which were appeared in 1926, to be the first waterproof wrist watch, and the self winding perpetual pendulum Vedas launched in 1931.