Rolex since the end of the 50s of the last century started to to begin the cooperative partner of this event which was hold in the Daytona seashore, and from the year of 1992 began the title sponsor of the Rolex Daytona 24 URESDUMANS, with the sponsor deadline of 11 years. All the winners of this event can get a Rolex Daytona chronograph, which was released in the year of 1963, and was specially designed for this car racing event, and the replica rolex daytona has witnessed the historical origin between Rolex and Daytona international car racing.

The origin between Rolex and sports and human achievement can be traced back to foundation of the brand at the beginning. Brand founder Hans Wilsdorf was deeply influenced by the quick change of the social environment in the early 20th century, and founded his own wrist watch manufacturing company in London. In the era that watch was seen as the slim accessory, he was determined to create a strong, precise and reliable wrist watch, so as to adapt to the more and more active way of life of people.

In the year of 1910. The Official Watch Rating Centre located in the Biel Swiss awarded the Swiss official certification for the Rolex watch, which is the first time that Swiss official granting such certification for the watch. In the year of 1926, Rolex successfully invented the first waterproof watch - Rolex Oyster watch in the world, which made the screw-plug watch bezel, watch case bottom cover and the winding watch crown fixedly screw on the watch case through the Rolex patented technology. One year later, it has proved the waterproof performance for the people around the world. Mercedes Gleitze worn this Rolex watch to swim across the English Channel, and the watch time was still accurate after she swam for more than ten hours, and this lady has become the first Rolex brand spokesman and the eyewitness of the Rolex super quality.