On November 15, 2016, the European Tour was proud to officially announce the Rolex Series, an invigorative new alliance of leading tournaments which will strengthen the golf schedule from the 2017 season onwards. This  exciting news has attracted great attention. This announcement strengthens the connection again between Rolex and the European Tour, we believe that this cooperation will be a very good cooperation, we are looking forward to big enjoyment that this cooperation brings. 

Keith Pelley, Chief Executive of the European Tour, said: “The Rolex Series will celebrate the highest quality of golf and the international spirit of the game; values that Rolex and the European Tour strengthen with this announcement. We are tremendously proud to have Rolex as our partner in this exciting new venture and we thank them for their continued support.” 

Rolex Director of Communication & Image, Arnaud Boetsch, said: “It is with great enthusiasm that Rolex will reinforce its longstanding partnership with the European Tour by supporting the Rolex Series, an innovative advancement in professional European golf. Rolex has enjoyed a unique alliance with golf for over fifty years and this is the most recent development of Rolex’s enduring commitment to the game.”

As we all know, Swiss Rolex Replica is one of the most famous wrist watch manufacturers in the world. What’s more, Rolex has maintained good cooperation project with a lot of activities for a long time, and European tour is one of them. Since 1997, the Rolex has served as a European Tour honorable sponsor and the timing chronograph for the events, which encouraged the development, organization and promotion of the global golf tournament. Now we have to see how the new announcement will deepen again historic bond between Rolex and the European Tour.