Since 2013, the Rolex became the timing chronograph of world's top competition of the Formula one grand prix racing (Formula one ™). The long-term cooperative relations will pull the historic cooperation of the Rolex brand and the racing industry to a new climax. In the early 1960 s, the legendary racer Sir Jackie Stewart joined the Rolex spokesperson. Sir Jackie Stewart was the most famous racing driver in the past 40 years, and had won the world champion of the Formula One for three times (1969, 1971, 1973), and won for 27 times in the Grand Prix. He was committed to improve the formula one racing safety standards in the 1970 s and his efforts has got the approval of the world.

Rolex in addition to sponsor speed race, also devoted to show the classic old charm of the rally, Pebble Beach, Pebble Beach Concours d’Elegance is one of them. The show was founded in 1950, and was designed to show the most avant-garde models. Today, the luxury auto show held every year in pebble beach, California, USA brings together the most expensive cars. Since 1997, the Rolex is the official timing wrist watch of this show. Auto show includes the Pebble Beach Tour d’Elegance presented by replica rolex watches which is assisted Rolex. Rolex since 2007 becomes the sponsors of the event.

In addition, the Rolex also is proud to be the sponsor of the Goodwood Revival which is devoted to the production of old cars before 1966. Rolex is the sponsor of the Rolex Monterey Motorsports Reunion. From all over the world, more than 600 classic cars sold in the United States of California's monterey Mazda Laguna card circuit get together here.

Unremitting pursuit of excellence, and especially in favor of the car's movement has prompted the world's leading Swiss watchmakers rolex having long been fully supporting the development of the sport.